High School Cliques and School Violence Essay Example for Free

High School Cliques and School Violence Essay There is an overabundant amount of cliques in high schools throughout the United States. Many teenagers believe the only way to be recognized is to be affiliated with the popular crowd. There are many factors that bring about cliques in high schools. Some are based on wealth, style, and race. But in many cases there are cliques that are a combination of these elements. Socioeconomic status is often a big factor in joining cliques. Realistically, wealthy and the poor do not go hand and hand. The children of wealthy homes often degrade people that are poverty struck. Cliques divide people through class distinction. If you are not rich, you cannot have the latest fashions or be able to spend money as freely as others on things, such as, a tenth pair of Nikes. Fashion is another huge aspect of high school cliques. Nearly every high school girl dresses like a supermodel. They purchase tight fitting jeans with oversized belts and a matching shirt from stores like Abercrombie and Fitch, Guess, and American Eagle. Not to mention all the matching jewelry or bling. Boys, too, are caught in a similar trap. They also dress to impress when purchasing a polo shirt or baggy jeans from Polo, Gap, or Structure. The media influences all of these styles. Magazines, television shows, and especially MTV, influence teens on style. For example, a popular television show like, The Hills, advertises high end clothing by having all their actors model their clothing. Cliques are also formed by race. Far too many times people exclude others because of their ethnicity. I realize that people tend to have more in common with people of similar heritage. However, this is no reason to exclude other nationalities. People should try to regulate this by having diverse backgrounds within a specific group. For example a group can consist of Whites, Blacks, Asians, and Latinos instead of one nationality. This way, new things can be learned from other cultures and backgrounds. Cliques dominate the high school scene across the United States. There is a range of cliques in every high school. Some of these range from cliques of fashion to groups of privilege. Any clique can leave demoralizing imprints on a person who does not fit in. These imprints have led to countless incidents of school violence ranging anywhere from physical fights to trying to blow up an entire school with faculty and students inside or even mass shootings, such as the case that occurred at Columbine High School. Violence in schools needs to stop. Too many innocent people are being hurt and even killed in some cases. One way to stop the violence is to regulate cliques. A simple way to do this is try to make all students interact with one another despite their differences in wealth, fashion, and attitude. This will show the students who normally fit in what it feels like to be an outsider.

The Invasion Of Panama :: essays research papers fc

The Invasion of Panama The U.S. invasion of Panama on December 20, 1989 was a mark of excellence on the behalf of the U.S. armed forces ability to effectively use the principles of war. The years leading up to the invasion set the climate for conflict; drug trafficking became a major problem between Panama and the U.S. in the 1980's, as well as Manuel Noriega's interference with the Panama canal employees rights under the Panama Canal Treaty; the final action that sparked the invasion was Noriega's attempt to fix the national election and the military enforcement of the fix after the election. Once this took place the U.S. began to make a plan for the invasion. The overwhelming success of this mission stemmed from the U.S. military's competent use of the principals of war. The primary success of a mission is the ability to define an overall attainable objective for the mission. In the formulation of the mission to invade Panama, the U.S. military set out four main objectives of the mission. First, they wanted to "protect American lives" (Watson 69). This meant they wanted to protect the lives of the 35,000 U.S. citizens in Panama from attacks by Noriega's Panama Defense Force or PDF; they also wanted to protect the lives of Americans at home by attempting to eliminate drug trafficking. Second, they wanted to "protect American interests and rights under the Panama Canal Treaty" (Watson 69). This could be done by abolishing Noriega's control of the workers who operate the canal, and his control of the canal itself. Third, they wanted to "restore a democratic and freely elected government to Panama" (Watson 107). Here, the U.S. would gain control over the country and ensure a fair election. And, finally, they wanted to "apprehend Noriega" (Watson 69) for prosecution in the U.S.. This would ease the difficulty of restoring democracy and eliminating drug trafficking, as well as giving Americans a feeling that justice was being served. These objectives gave the mission clear goals to achieve, allowing for the planing of each task that needed to be completed in order to accomplish the mission. Once objective has been established, the next step was to derive a simple plan, following the principle of simplicity, which is the formation of "Direct, simple plans and clear, concise orders to minimize misunderstanding and confusion" (Stofft 7). That is just what the U.S. did. They used direct and simple plans to carry out their mission; that is not to say the invasion was a simple operation, on the contrary, the command and control measures were very difficult. Thus, the plan was as simple as it could be with concern to the

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People exploring new experiences will have to overcome many challenges, and will undergo personal growth. ‘Into the World' can be interpreted as outlooks of growing up and adjustment into new stages of a person's life. It can mean changing normally, or having to change without any choice In the matter. In either case, any person exploring new experiences will encounter challenges, but along the way they will undergo personal growth. This is apparent In the prescribed text, The Story of TomBrenna' by J Burke, as well as my chosen text, ‘The Arrival' by Shawn Tan. The Idea of ‘new experiences' may not always begin positively. For Instance, In Burke's novel, The Story of Tom Brenna', one disastrous accident made him and his family to leave their hometown of Mumble, forcing every character to go through an emotional release. This provokes Tom to become very reserved and distant as he grows resentful and bitter of the whole predicament and progressively being pushed â₠¬Å"back Into that big, black hole†.He becomes very depressed, reclusive and alienated as he attempts to deal with the situation that his brother, Daniel, has caused. The author projects Tom's thoughts, emotions, perceptions and opinions through a large range of techniques. The audience is aware of Tom's growing guilt through the technique of first person writing (on page 124). â€Å"Like I said, that was a low point. † The believable, grammatical, impressionistic voice of the teenage narrator creates a confidential allegations with the readers, as well as keeping them engaged.It also gives us insight into Tom's inner most thoughts. As Tom plunges into intense feelings of guilt and animosity, he becomes numb to the struggles the other members of his family are facing. One of the most effective and engaging techniques used by the author to capture the reader's attention, is the use of flashbacks. The Story of Tom Brenna is a nonlinear narrative, and this is first evident in the prologue, which has a reflective tone, when it

how to Order Mandarin Chinese in a Restaurant

When you are visiting China or Taiwan, you will have lots of opportunities to sample the local cuisine. Since food is a national passion, there are restaurants and food stalls almost everywhere. There are many different types of food available, from the various regional dishes of China to Korean, Japanese, and Western. Fast food outlets are in all major cities, and there are also upscale restaurants specializing in Western food - Italian seems to be the most popular. Restaurant Customs When you enter a restaurant, you will be asked how many people are in your party and will be shown to a table. If an English menu is not available, and you dont read Chinese, you will have to ask for help, either from the waiter or a Chinese friend. Most restaurants are open only during meal times - 11:30 to 1:00 for lunch and 5:30 to 7:00 for dinner. Snacks are available almost any time at coffee houses, tea shops, and street vendors. Meals are eaten relatively quickly, and it is customary to leave the restaurant as soon as everyone is finished. Usually, one person will pay for the whole group, so be sure to take your turn in paying for the meal. Tipping is not common in either Taiwan or China, and you usually pay for the meal at the cash register. Here are some phrases to help you order food in a restaurant. English Pinyin Traditional Characters Simplified Characters How many people are there? QÇ ngwà ¨n jÄ « wà ¨i? è «â€¹Ã¥â€¢ Ã¥ ¹ ¾Ã¤ ½ ? è ¯ ·Ã©â€" ®Ã¥â€¡  Ã¤ ½ ? There are ___ people (in our party). ___ wà ¨i. ___ ä ½ Ã¯ ½ ¡ ___ ä ½ Ã¯ ½ ¡ Smoking or non-smoking? ChÃ… uyÄ n ma? æŠ ½Ã§â€¦â„¢Ã¥â€"Ž? æŠ ½Ã§Æ'Ÿå â€"? Are you ready to order? KÄ›yÇ  diÇŽn cà  i le ma? Ã¥  ¯Ã¤ » ¥Ã© »Å¾Ã¨ Å"ä ºâ€ Ã¥â€"Ž? Ã¥  ¯Ã¤ » ¥Ã§â€š ¹Ã¨ Å"ä ºâ€ Ã¥ â€"? Yes, we are ready to order. WÇ’men yà  o diÇŽn cà  i. 我們è ¦ Ã© »Å¾Ã¨ Å"ï ½ ¡ 我ä » ¬Ã¨ ¦ Ã§â€š ¹Ã¨ Å"ï ½ ¡ Not yet, please give us a few more minutes. Hà ¡i mà ©i. Zà  i dÄ›ng yÄ «xià  . é‚„æ ²â€™. å† Ã§ ­â€°Ã¤ ¸â‚¬Ã¤ ¸â€¹Ã¯ ½ ¡ è ¿ËœÃ¦ ² ¡. å† Ã§ ­â€°Ã¤ ¸â‚¬Ã¤ ¸â€¹Ã¯ ½ ¡ I would like .... WÇ’ yà  o ... . 我è ¦ ... 我è ¦ ... . I will have this. WÇ’ yà  o zhà ¨gà ¨. 我è ¦ Ã©â‚¬â„¢Ã¥â‚¬â€¹Ã¯ ½ ¡ 我è ¦ Ã¨ ¿â„¢Ã¤ ¸ ªÃ¯ ½ ¡ That is for me. Shà ¬ wÇ’de. æ˜ ¯Ã¦Ë†â€˜Ã§Å¡â€žÃ¯ ½ ¡ æ˜ ¯Ã¦Ë†â€˜Ã§Å¡â€žÃ¯ ½ ¡ This is not what I ordered. Zhà ¨ bà ºshà ¬ wÇ’ diÇŽn de. 這ä ¸ Ã¦Ëœ ¯Ã¦Ë†â€˜Ã© »Å¾Ã§Å¡â€žÃ¯ ½ ¡ è ¿â„¢Ã¤ ¸ Ã¦Ëœ ¯Ã¦Ë†â€˜Ã§â€š ¹Ã§Å¡â€žÃ¯ ½ ¡ Please bring us some.... QÇ ng zà  i gÄ›i wÇ’men ... . è «â€¹Ã¥â€  Ã§ µ ¦Ã¦Ë†â€˜Ã¥â‚¬â€˜...ï ½ ¡ è ¯ ·Ã¥â€  Ã§ »â„¢Ã¦Ë†â€˜Ã¤ » ¬...ï ½ ¡ Could I have the bill? QÇ ng gÄ›i wÇ’ zhà  ngdÄ n. è «â€¹Ã§ µ ¦Ã¦Ë†â€˜Ã¥ ¸ ³Ã¥â€" ®Ã¯ ½ ¡ è ¯ ·Ã§ »â„¢Ã¦Ë†â€˜Ã¥ ¸ Ã¥ â€¢Ã¯ ½ ¡ How much is it? DuÃ… shÇŽo qià ¡n? Ã¥ ¤Å¡Ã¥ °â€˜Ã©Å' ¢? Ã¥ ¤Å¡Ã¥ °â€˜Ã©â€™ ±? Can I pay by credit card? WÇ’ kÄ›yÇ  yà ²ng xà ¬nyà ²ngkÇŽ ma? 我å  ¯Ã¤ » ¥Ã§â€ ¨Ã¤ ¿ ¡Ã§â€ ¨Ã¥  ¡Ã¥â€"Ž? 我å  ¯Ã¤ » ¥Ã§â€ ¨Ã¤ ¿ ¡Ã§â€ ¨Ã¥  ¡Ã¥ â€"? The bill is not right. Zhà  ngdÄ n bà ¹duà ¬. Ã¥ ¸ ³Ã¥â€" ®Ã¤ ¸ Ã¥ ° Ã¯ ½ ¡ Ã¥ ¸ Ã¥ â€¢Ã¤ ¸ Ã¥ ¯ ¹Ã¯ ½ ¡

The 1930S, Also Known As The Era Of The Great Depression,

The 1930s, also known as the era of the Great Depression, was a hard time not only in the United States, but all throughout the world. However, the United States was not just struggling financially, but had conflicting morales. During the Great Depression, the United States had two different presidents, Herbert Hoover and Franklin D. Roosevelt. These two presidents have very different opinions on how to try and bring the United States out of the Depression. Herbert Hoover wanted to limit government access and test the American character; he believed involving the government too much would destroy American citizens’ moral character and undermine their freedom. On the other hand, Franklin D. Roosevelt believed the government must act†¦show more content†¦The article calls President Herbert Hoover by saying his is murdering citizens by â€Å"murder of starvation, murder by disease, murder by killing all hope -- and the soul† (Cobbs and Blum 223). Congress had only granted $300,000,000 for direct relief for all the states and Hoover was the only one who could grant more money sooner than another five months of waiting. The article describes how everyday innocent people are â€Å"murdered† because they starve to death merely because of lack of food. Charity agencies that are suppose to help families in need are having to turn people away because they are no longer able to help. Yet Herbert Hoover believed that the $300,000,000 should only be used in the case of â€Å"absolute need and evidence of financial exhaustion†. (Cobbs and Blum 224). The people of America were upset with President Hoover for not realizing that all the states were already in this position and needed way more than help than he was willing to offer. When President Franklin. D. Roosevelt took office in 1933, his course of action was the exact opposite of President Herbert Hoover. In FDR’s inaugural address, Roosevelt was quoted saying, â€Å"this Nati on asks for action, and action now† (Cobbs and Blum 227). Roosevelt believed the best course of action for the country was to put people to work immediately; he planned to accomplish this by means of direct recruitment through the government. However, FDR did have some stipulations with hisShow MoreRelatedStyles Of Fashion1732 Words   |  7 Pageswhat one might see at a red carpet event today. Woman would also wear thin stockings or paint on their legs to resemble the stockings, resembling tights or pantyhose worn today, and high heels that were black in color with ribbon or accents that may be seen in business professional attire or paired with dresses today. Women’s hair was styled as short cuts with tight curls made on the sides and on the back of the head. Hats were also very commonly worn with these hairstyles, tilted to one sideRead MoreThe Great Depression Through The Artist s Eyes1508 Words   |  7 PagesIn 1929, the Western industrialized countries succu mbed to a bleak period of time known as the Great Depression. This economic collapse, which persisted for ten long years, was preempted by the stock market crash on Wall Street, buying on credit, supply and demand along with the Dust Bowl of the Great Plains. During this economic state of crisis, the unemployment rate had risen from 3% to 25%, almost 13 million Americans were jobless. Many people could not pay their rent or mortgages. PeopleRead MoreThe Role Of Media And Technology During The 1920s And 1930s1535 Words   |  7 PagesThe development of 1920s and 1930s media and technology was extremely influential upon the period of time immediately after. Media in the 1920-30s and its relevance to the years that followed, focusing on the western world. Through the journalism and writing movements during the era, new technology was exposed to the public and impacted events in the years that followed. The term technology can also apply to machinery, medicine and weaponry; however , none of them corresponded with the changes toRead MoreCulture during the 20s-40s: Great Gatsby1365 Words   |  6 PagesHistory has shown that music, dance and fashion have a great affect on society and culture. Iconic artists and performers, and particular events during these decades influenced many rebellious outbreaks going against societal norms. The â€Å"Roaring 20s† (1920-30), had a major impact on adolescent behavior in America, starting in New Orleans, moving into Chicago and later, New York City. Throughout the 1930s-1940s a new adolescent culture emerged, influenced by early upheavals during the 1920s. TheRead MoreThe Birth, Life, And Resurrection Of Swing1673 Words   |  7 Pageshave been passed down. The reality of Swing though was that the true Swing Era of 1935 to 1945 occurred during a time unrest, and was filled with racial tension, war, poverty, adolescent unrest, and gender discrimination. In fact, the era of Swing encompasses two of the most historical events of the century for the United States, the Great Depression from 1929-1939, and World War II from 1939-1945. While Swing music is known for having its happy up beat rhythms, and light moods, it cannot be saidRead MoreThe Economy Collapsed And The Great Depression1207 Words   |  5 Pagesdebt shrunk, and there was also a rise in profits, what helped make some people rich. The price that farmers could get for their crops fell, and the farmers didn t have enough money to buy more land. The US economy collapsed and the Great Depression began. The value of stocks fell, and some even lost all their value, this was ca lled Black Tuesday. During the Great Depression, many banks failed and went out of business, lots of people lost their jobs. The depression spread which caused other economiesRead MoreGlamour Analysis1100 Words   |  5 Pagesphotograph of Jean Harlow taken during the Great Depression had a powerful impact on me although the world was going to a serious time, the photographer wanted to bring beauty and exquisite pictures for the world to see. The Great Depression was a severe worldwide economic depression that took place during the 1930s, it lasted for over 10 years. I would considered the most severe, widespread depression during the 20th century. During the great depression Hollywood remained strong and boomed duringRead MoreEssay on How the Great Depression Changed the Federal Relationship680 Words   |  3 PagesThe period before the great depression, the 1920s, was known as the Roaring Twenties or the Jazz age. This Era was marked by artistic movement such as the creation of Jazz music and a rich supply of American writing. During this time the federal government had been providing some aid to the states but leaving the bulk of the power to the states, which is known as a dual federalism. It also marked the end of modest social traditions and wave of materialism encouraged by increased customer spendingRead MoreFederal National Mortgage Association ( Freddie Mac )1034 Words   |  5 PagesMac grew to be TBTF entit y, it is essential to examine the history of the U.S. mortgage industry. The U.S. mortgage industry has evolved in four phases; Pre-Government Era (1809-1929), the Great Depression and War Years (1930-1939), the Postwar Boom (1940-1970), and GSEs and Secondary Market (1980 – currently). The Pre-Government Era (1809-1929) was characterized by the establishment of the mortgage industry and involved minimal government interaction. The economic boom from the industrial revolutionRead MoreGangster Films In The 1920s1281 Words   |  6 Pageswould come to serve as an embodiment of society turning to the darker side. This idea would also take center stage on the silver screen with the emergence (and later alteration) of the gangster film. The gangster film would be continuously popular into the 1930s, reflecting the sentiments of society as the sunset on a golden age and faded into the dark night that was the Great Depression. However, it would also be during this decade that several crucial events would take place that would cause the movie

Should College Sports Be Banned - 1438 Words

College sports were introduced as intramurals to relieve stress caused by school. These games started out unregulated, injuring many players because the games became too aggressive. As the sports became more popular leagues started that would play other schools. Instead of school taking priority, athletes would skip days of school without having to come back. This lead to a negative impact on grades, which didn’t matter because there were no set rules for athletes. The National College Athletic Association, NCAA, formerly known as the Intercollegiate Athletic Association was founded in 1906. One of the main reasons it was created at this time is because football was almost wiped from colleges for being too dangerous, as were many other sports. Ultimately, they made rules that would protect athletes from being injured or exploited by their coaches or universities. Today the NCAA has many rules that all colleges, athletes, and coaches must abide by. The NCAA label college athletes as amateurs, consequently, they are not paid. Since they are in college they receive this label, only once they play beyond college do they earn compensation as professions. Some of the lucky ones receive full athletic scholarships that pay for the cost of attendance. But if an athlete is injured, the university can take away their Scholarship. Trying to combat this, the NCAA decided to allow colleges to give out multiyear scholarships, so if injuries occur the student wouldn’t have toShow MoreRelatedShould College Sports Be Banned?1301 Words   |  6 PagesOver the last decade college sports have generated more and more money, for themselves and the conferences they’re affiliated with. Division I college sports, most notably football and basketball, provide a huge source of universities’ income. The schools generate revenue from selling tickets, their various television contracts, and merchandise that supports the sport progr ams, along with many other sports related revenue builders. The athletes however, get a scholarship and not much else. WhileRead MoreShould College Sports Be Banned?3055 Words   |  13 PagesToday sports, are no longer fun and games, sports are a business, and college sports are no different. Division I college sports provide a huge source of universities’ income. The school receives money from ticket sales, television contracts, and sport-related merchandise, along with many other sports related revenue builders. The athletes on the other hand, receive their scholarship and little more. While the idea of receiving a free college education is something few would complain about; whenRead MoreThe Possibility of College Sports Being Banned775 Words   |  3 PagesThe first time that I had any type of knowledge about the possibility of college sports being banned was just a few weeks ago inside of my English 101 class. I cannot express how surprise I was when I found this out. Not in a million years I ever would of thought a activity that most athletes live by every day can just go away in a snap of a finger. How could somebody even turn professional if they have not been in the college phase yet? Questions just arise in my head when I hear about this topicRead MoreSports Is A Huge Part Of Our Society879 Words   |  4 PagesSports are a huge part of our society; many people begin watching from a young age, and grew up supporting a favorite sports team. There are even parties at different times of the year as championship seasons role around. Many of us have also participated in sports as well; whether it was when we were children, in high school or college must people have been involved in sports at one time or another. Jay Weiner states how our society needs to talk back sports and lists numerous ways to do so; althoughRead MoreEffects Of Gambling On College Students861 Words   |  4 PagesActivities that are considered gambling are betting on sport s and races, lotteries, card games like blackjack and poker, and casino games like slots and roulette. Bingo and raffles are technically gambling, but there are no major concerns about them, so they are not included here. Though gambling is legal within many states, it is does not make it right for people to engage in such activities. This is especially important, since gambling among college students is constantly growing with the rise of internet-basedRead MoreEffects Of Gambling On College Students861 Words   |  4 PagesActivities that are considered gambling are betting on sports and races, lotteries, card games like blackjack and poker, and casino games like slots and roulette. Bingo and raffles are technically gambling, but there are no major concerns about them, so they are not included here. Though gambling is legal within many states, it is does not make it right for people to engage in such activities. This is especially important, since gambling among college students is constantly growing with the rise of internet-basedRead MoreWhy High School Football Shouldnt Be Banned.984 Words   |  4 PagesRotruck Lyndsey Daniel Comp I MWF 12:00 19 November 2014 Why High School Football Shouldn’t Be Banned. Football, ever since it began, has had the constant question of should it be banned. Footballs origins began back in ancient Greece where even then it was known as a very rough and brutal game. When football came to England it was thought to be so rough that kings Henry II and Henry IV both actually banned it. A lot has changed since those times in history. We now have equipment for the game andRead MoreShould School Athletes Have Drug Tests?1301 Words   |  6 PagesShould School Athletes have to take Drug Tests â€Å"17% of teens drink, smoke, and use drugs during the day in the United States.†(Adler) This is the result of the absence of drug testing in our community, especially in our school. An analysis fact from CDC’s objective Terry Pechacek states that 50 million people do drugs in the united states and 4 million of them are underage and the majority of them are in a high school athletic. Citizens predict that this percentage number will slowly pullulateRead MoreDo not Take Away Football from Schools in Michael Van Der Galiens Article, Dear Americans: Whatever you Do, Dont Ban College Football646 Words   |  3 Pagesarticle titled, â€Å"Dear Americans: Whatever You Do, Don’t Ban College Football,† published May 26, 2012 on pjmedia.com, Michael Van Der Galien endeavors his audience the influence of football, and how banning the sport within schools will take away the uniqueness of the sport. Van Der Galien compares football players as â€Å"gladiators †; how gladiators are known to entertain the crowd while hurting one another. No matter how dangerous the sport may be, Van Der Galien is confused on how analyst are shockedRead MoreCollege Athletes : The Masters Of Multitasking1305 Words   |  6 PagesCollege athletes with out a doubt are the masters of multitasking. Not only being able to play there individual sports at a high level but also finding the time to dedicate to there academics and achieve relatively decent grades. The amount of time that they dedicate to there university out on the game field and in the classroom should be deserving of a reward. Some argue that the problem would be that not every school can afford to give college athletes a decent compensation in every sport; for

Language and Learning in Discipline

Question: Discuss about the Language and Learning in Discipline. Answer: Introduction Brand awareness is the most vital factor for any organization to achieve long term sustainability and growth from future perspectives. To make the brand recognize worldwide the organizations are taking use of several strategic marketing techniques. The one of the highest renowned strategy is taking use of social media. Social media refers to various sites and platforms where people have a continuous presence and can have more awareness of the various brands. The present generation is getting more hitched with the brands who have a popular social media platform and which gives customers a place to buy products online. This essay will analyses the role of social media in the present marketing concepts and for making a brand more recognized by the customers and the individuals. It will also help in analyzing the positive as well as the negative outcomes of social media marketing for the companies (Michaelidou, Siamagka and Christodoulides, 2011). Use of social media marketing for increasing the brand awareness The use of social media is rapidly up surging in almost all the activities and specially the marketing and advertising of the products and services. Companies are taking use of social media platforms such as Google+, Twitter and Facebook etc. for enhancing their global reach and sales. These are few of the most renowned and easy to access social media platforms for the individuals. The manufacturing marketers are taking most of the use of these media technology for increasing their sales as well as for getting better brand awareness. These social media platforms are of high importance as they provide enormous number of benefits to the companies. These benefits include enhance public relations as through these social media platforms companies make a separate association with the individuals which is term as public relation. The greater the public relation is the improved and higher is the customer base as well as the brand awareness (Booth and Matic, 2011). These social media sites such as Facebook, Twitter, Instagram etc. are the sources by which h the organizations can have the glimpse of the ideas and opinions of the customers. Through this the companies can identify whether the brand is liked by the customers or not, what is needed to be improved and many more other things. Customers get a platform to share their opinion, experience and view point about the products, services and brand image of the company. This increases the promotion of the company which leads to extensive brand awareness (Bja and Bala?, 2014). These social media platforms offer a place to the companies to post and update their content. The content is the one which h attracts the individuals and fascinate them to be the customer of that product or service. The more facilitating the content is the higher are the potential customers and the brand recognition of the company. The content can be in the form of a blog, news, audio, video, reports etc. earlier it was a well-established notion that the online marketing is a threatening substitute for traditional marketing. Individuals have to shut down their businesses but in present scenario the situation has been changed, today the social media marketing is regarded as an additional channel for marketing instead of a substitute. The social media marketing has not overtaken traditional marketing but provided support and an improved hand to raise the brand awareness and sales of the organizations (Tuten and Solomon, 2014). Presently approximately 86% of the marketers are taking use of social media for the effective marketing of their products and most of them are getting high success and improved brand awareness (Bja and Bala?, 2014). There are brands which have developed leadership in online marketing and are recognized by these social media platforms only such as Amazon, Paytm etc. There are several benefits of social media marketing such as robust business-client association, getting feedback of customers, declined market cots, robust and increased online presence of an organization enhance the reliability of the company, high exposure, up surged sales and brand credibility. It is a two way communication channel which gives both the customers as well as the company to interact and make a strong customer-business relationship (Gensler, et al., 2013). With all above benefits there are few dark sides also of social media marketing which stop individuals to completely depend over these marketing tools. There are few things such as voiding of various privacy and legal issues of the users, aggressive advertising of the brand and lack of the knowledge regarding e-commerce. All these things lead to negative out comes such as driving the customers away, developing a negative brand image among the customers or dropping down of sales. The breaking of advertising laws is a big crime which leads to various punishments and legal penalties. This lessens the image of the company in the eyes of the customers. Individuals cut themselves from such brands which have a negative image in public which leads to negative returns (Neti, 2011). Conclusion From this essay it can be concluded that there has been extensive use of social media for the purpose of marketing which is beneficial for the companies as well as for the customers. It is a process of sharing knowledge and having a two side communication. These marketing channels give various benefits and positive outcomes to the companies such as the organizations are boosting their sales and profits enormously. There are various small companies which get huge recognition through promoting and marketing them in these social media platforms. This give a belief that without high marketing expenses organization can develop them elves and can achieve increased brand awareness. It is also necessary that the comp[anise must first get in-depth knowledge of e-commerce and also take care of all the on line advertising rules an d policies. So that they can successfully market their products without voiding any law and can have positive and improved brand awareness (Montalvo, 2011). References Bja, M., and Bala?, R., (2014). Social Media Marketing to Increase Brand Awareness, Journal of Economics and Business Research, Vol.2, Pp. 155-164, Retrieved on: 29th December, 2016, Retrieved from: https://www.uav.ro/jour/index.php/jebr/article/view/381/pdf_146 Booth, N., Matic, J. A. (2011). Mapping and leveraging influencers in social media to shape corporate brand perceptions.Corporate Communications: An International Journal,16(3), 184-191. Gensler, S., Vlckner, F., Liu-Thompkins, Y., Wiertz, C. (2013). Managing brands in the social media environment.Journal of Interactive Marketing,27(4), 242-256. Michaelidou, N., Siamagka, N. T., Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands.Industrial marketing management,40(7), 1153-1159. Montalvo, R. E. (2011). Social media management.International Journal of Management Information Systems (IJMIS),15(3), 91-96. Neti, S. (2011). Social media and its role in marketing.International Journal of Enterprise Computing and Business Systems,1(2), 1-15. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage.